Parameter tracking system every step of the way! Not the most impressive system in the world just hearing the title (for other IT professionals). The part of this I am most proud of is how many systems I had to maintain my tracking parameters through.
More the uninitiated what a tracking paramater is when a website adds extra tracking data to the end of a URL.
Example: WesPress.com/?tracking=FromGoogle
Or: WesPress.com/?tracking=FromFacebookAdNumber3
Usually, we keep the paramater much less detailed than the above examples.
Now, back to it this tracking system tracking every click every submit button using Google Analytics and custom forms to see submits. The system had to work with Facebook Ads, Google, LinkedTree, Instagram, Hosted Webinars, Teachable, WordPress, each specific email sent from the CRM, and more. Some of those platforms did not play nice!
All this data was then put into an Excel spreadsheet that provided details into what specific email or add got the most views, checkout page views, and buys.